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We’re a call floor that only does roofing.
Founded in 2024 to fix a specific problem: roofing contractors were paying for leads that were never going to become jobs.
The lead industry taught contractors to expect very little.
Buy a list. Call it fast. Accept that most numbers are wrong, most homeowners never asked to be contacted, and the ones who did have already been called by everyone else.
Rooftop was built on the opposite premise — that the qualifying conversation is the valuable part, and that a lead company should be paid for appointments that actually happen, not for volume shipped.
It’s a harder business to run. It’s also the only version worth a contractor’s money.
Four commitments we hold ourselves to.
Exclusivity, without exception
A homeowner we book for you is never offered to another contractor. Not later, not in a different package, not at all.
Paid on inspections, not volume
Our incentive is aligned with yours because we only get paid when your estimator actually gets on the roof.
Claims we can back
We don’t publish show rates or conversion percentages we can’t evidence. If a number appears on this site, it’s real or it’s labelled as a placeholder.
No contract lock-in
If the appointments aren’t good, you should be able to walk. Retention through quality is the only kind worth having.
Agents who know a hail claim from a wind claim.
Generic call centres struggle with roofing because the qualifying questions require actual knowledge. An agent who can’t hold a credible conversation about a claim, an adjuster or a deductible will book appointments your estimator resents attending.
Our team is trained on roofing specifically — the vocabulary, the claim process, the seasonal patterns and the objections homeowners raise. That training is why the appointment notes are worth reading before you knock.
Nationwide, led by where our clients work.
We don’t publish a fixed territory map, because our coverage follows the contractors we serve. If you cover it, we can generally call it.
Work with a partner that’s paid on your outcomes.
Tell us your market and crew size. We’ll tell you what we can realistically deliver.